UEW Haircare, born from a need for functionality, simplicity, ease and most importantly… you.


At UEW, our mission has always been to create a beautiful, luxury, high-performance product range, that’s easy to use and affordable for everyone. 


We make our products in house, ourselves, by hand. So we know exactly what goes into every product. 


All our products have been personally created by our co-founder Sam Overton. With over 18 years in the professional and consumer side of the hairdressing industry; Sam knows what he wants and what you need. 


‘Sexy, simple, effortless hair; with out breaking the bank, that’s what UEW has always been about to me’ Says Sam.


We use the highest quality, cruelty-free ingredients in all of our products. Each of our products has been tried and tested, over and over again, to make sure it delivers and performs to the high standards you would expect from a luxury product brand. 


Only ingredients that are needed and beneficial, in repair, shine, maintenance and ease of styling, make it into our products. 

‘FOR REAL PEOPLE’ by this we mean, our products are for everyone. Any age, any race, any gender... real people, real products, real hair, real simple.


UEW is proudly owned, designed and made in Sydney, Australia. 


We are cruelty-free and do not condone animal testing. 

UEW hair care, Sydney, hair products, hair care, hair, uew haircare, haircare, hairdresser,
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